A couple years ago, one of my savvy customers said, “My sales team says your internet leads are terrible, all junk.” Of course this was exactly the report he was hearing in-house. Lucky me, I asked, “But what about the apartment building with the top four floors flooded last week? Wasn’t that a good lead?” […]
I was over thinking this post, wondering if it qualified as business-savvy. But attitude infuses every decision we make as a business leaders. And, Inc. magazine claims that an upbeat attitude makes success simple.
So here goes, I’m thankful….
…to wake up ready to roll each morning. Waking up is pretty great all […]
“Stand high long enough and your lightning will come.”
We have a couple quick updates: Our InstaScope mold detection campaign tests on both coasts — East meets West — are delivering huge numbers of calls that turn into real jobs. Customers are delighted. Check out our InstaScope page here and tell us what you […]
View ServiceMaster TEAM on your laptop and on your smart phone to see how easy it is to be found. Kudos to Nancy Shost for making this project super fun and absolutely seamless.
From all of us to you and your family.
Chief Communications Officer
Elance.com provides access to over two million freelancers worldwide. The US Bureau of Labor Statistics reports 700,000 management analysts and that demand for these efficiency advisors will grow nearly 20% over the next decade. According to BusinessWeek there are over 400,000 consultants in the US and about 27% of this audience is self employed. Ideagility helps clients be found, and close more sales online. We’re proud service pros and business consultants, and what we’ve learned may be helpful to others.
Follow These Simple Steps and Don’t Do What Amy’s Baking Company Did
Should your business endure an unfortunate public incident you may face complex issues. You may lose customers. You may sacrifice brand reputation. You could lose your company or even get sued. Perhaps this is obvious; your website and your presence on social media help share your voice and define your company.
A bakery is Scottsdale, Arizona showed us exactly what NOT to do with social media and reality television last year. You can read about it in the Kansas City Business Journal here. The business owner responded personally to customer criticisms posted on social sites. She hurled insults, calling customers “morons” or “ugly” or worse. She used expletives. Her responses to customers who posted complaints about bakery were so angry that the situation was covered in the Arizona press as early as 2010. […]
“Customers rule. This idea should never go out of fashion and it won’t.”
The new year is a terrific time to analyze which of our strategies are the very best power boosters for growth. If you’re wondering about advertising online, and how to best stay top of mind with your customers and prospects, read on. […]
This holiday season we’re extra reflective. Especially, we appreciate you and the opportunity to serve you and your business with real growth.
We’ve had some startling results for so many of you in the last months; we’ll be right back in touch at the first of the year to share key learning and suggest the latest tactics to spur more leads and sales. […]