Follow These Simple Steps and Don’t Do What Amy’s Baking Company Did
Should your business endure an unfortunate public incident you may face complex issues. You may lose customers. You may sacrifice brand reputation. You could lose your company or even get sued. Perhaps this is obvious; your website and your presence on social media help share your voice and define your company.
A bakery is Scottsdale, Arizona showed us exactly what NOT to do with social media and reality television last year. You can read about it in the Kansas City Business Journal here. The business owner responded personally to customer criticisms posted on social sites. She hurled insults, calling customers “morons” or “ugly” or worse. She used expletives. Her responses to customers who posted complaints about bakery were so angry that the situation was covered in the Arizona press as early as 2010. […]