Your next customer is calling now! You need the sale, you may need it badly. But your customer has needs too! Customers facing an emergency have urgent needs. They may be distraught, not listening well or overwhelmed. Here is a checklist of superior customers service tactics to build real trust and close more sales: Create…
A couple years ago, one of my savvy customers said, “My sales team says your internet leads are terrible, all junk.” Of course this was exactly the report he was hearing in-house. Lucky me, I asked, “But what about the apartment building with the top four floors flooded last week? Wasn’t that a good lead?”…
“Customers rule. This idea should never go out of fashion and it won’t.” –Lester Wunderman Dear Colleague, The new year is a terrific time to analyze which of our strategies are the very best power boosters for growth. If you’re wondering about advertising online, and how to best stay top of mind with your customers…
There’s a lot for small businesses today to consider when it comes to marketing and getting more sales — PPC, Social Media, Link Building, SEO, Website Development, Content Creation, etc. Communicating directly with customers and potential customers via a newsletter is still an effective marketing strategy that you should probably pull out of your toolbox,…
Social media marketing can be a fantastic way to engage in a two-way communication with your audience/community. However, staying on top of social media can be extremely time consuming and can consume all of your efforts, if you let it. Fortunately, there are tools out there to help you keep your social media mentions automated, so you…
The first time that many of us heard the advice about SEO gold was when Ed Dale, Professional Guru, shot an email out to his million-subscriber mailing list stating, “Become an authority, because that’s the only way to dominate your niche.” A few months later, his words are being proven true. Both SEOMoz and Majestic…
Just like television, social media sites like Facebook and Twitter have a prime time and an off time. If you want to kill off a show, the easiest way to do it is to move the program to 11PM on a Sunday. The same logic applies to social media. The Internet Marketing experts at Ideagility…
Search engine optimization (SEO) can be a tricky business. Among the SEO “gurus”, there are varying opinions about how much energy (and money) you should put into your on-page and off-page SEO efforts. The short answer is it’s complicated. The reason is that Google’s algorithms are complicated and continuously changing. So a solid SEO strategy…
Targeted email marketing — that is, the process of collecting email addresses from potential and realized clients and sending them emails about your business — is huge money. But just putting together a short series of auto responder emails and attaching them to a squeeze page is the online equivalent of flipping burgers for minimum…
Building and maintaining a search engine ranking can be challenging. This is one reason website owners should never take original, engaging content for granted. Here are our top 5 tips to keep in mind to help you win the rankings war! 1. Title Tags & Headline Tags Ensure that the Title Tag of each page…