- List hygiene and management
- Compliant email blasts
- Customized copy, design and content strategies
- Test matrix recommendations and management
- Special announcements
For franchise owners nationwide, we customize seasonal emails each month to help customers and prospects think of the business when they next have a need for services. As the nationwide campaign enters its second year, business-to-business results are strong; emails prompt users to call and request help with jobs like vandalism cleanup and burst water pipes repair. These smaller projects provide critical opportunities to extend relationships and bid on highly sought after service contracts.
- Medical scrubs buyers are predominantly female, highly cost-conscious. Our research identified 'big and beautiful' consumers as a wholly neglected segment — for example, 'plus size scrubs' searches led to plus size wear featured on skinny models. Our email strategy was never explicit. We featured respectful copy for all, with photo graphics of big and beautiful women. Sell off the page results rose steadily; averaging 40-60K in sales per email.