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  2. 2018
  3. February
  4. 08

Mission Critical: Directory Listings for Franchise Owners

Directory ListingsBy Ideagility2 Comments

Franchisees share a brand with their franchisor, but these savvy small business owners know that they are not in charge. The brand marketing of the franchisor, in the best of worlds, can be fantastic support for local owners. It can actually build customer awareness by providing ‘air cover’ and repeated touches through well-done broadcast and digital media.…

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