Art for All

OK, I’m playing catchup but happy, happy news is good news to share. Don’t miss the recent Portland Business Journal article detailing Jordan Schnitzer’s sizable donation to PSU, he’s making a major contribution to the building of a new art museum at Neuberger Hall. And not just any museum, this one is free. Free for students, free to the…

Marketing Trends: Five Ways to Treat Your Crowd Exclusively

This post is about exclusivity marketing — the opposite of discrimination. Exclusivity is as good for business as discrimination is bad.  What is exclusivity marketing and why should you care?  Exclusivity is simply treating people in a way that makes them feel special and, well, you might want to care because it works big for businesses of all sizes.…

Protect Yourself! 7 Must-Dos to Protect Your Company’s Brand Online

Last week a couple of our teammates were busy helping a terrific client resolve a big mess:  removing administrative access from a disgruntled ex-employee.  Anyone may post crappy comments on your Google Plus page and social sites, or even create false profiles and do so fraudulently — but don’t surrender your control by providing administrative access to these pages! As…

Be Found Basics

When serving our customers, we test digital marketing and website strategies on hundreds of businesses across the country. So what have we learned?  There are a couple issues we’ve run into a lot lately.  Without geeking out, here are a couple ‘Be Found Basics’ to help your business succeed online: Do Not Forward Lightly Overly forward Earls causing misery and…