“Mobilegeddon” will not be as dire as Bruce Willis trapped in outer space to save the planet, promise! Google is following through on their promise to update organic search algorithms, making “mobile-friendliness a ranking signal”. Simply put, later this month sites that are optimized for mobile will likely rank higher, while legacy sites that don’t work easily on smart phones may be penalized and experience previously strong rankings dropping down.
If you website isn’t up to snuff, don’t panic. Get pragmatic. Choose a ‘mobile-only’ design fully optimized for smart phones or a ‘responsive design’ that versions your site separately for mobile (either choice will work well, neither is necessarily better for your rankings; more details may be found here).
Choose the right provider, one with proven expertise and buckets of happy customers. Insist that your new partner show you website mockups; these one-pagers can help you visualize what you want quickly. Request a dynamic login to your site so you can make simple changes on your own should you wish to. Finally, be sure to investigate website maintenance and the cost of ongoing website content development each month.
Execute your new site within a few weeks. Don’t sweat the small stuff, go live as quickly as possible. Get traffic zooming when you let your crowd of customers and prospects in on the good news — you’re mobile and looking good!