Flonase and Cars.com are in total agreement. Surprising, an allergy medicine and a consumer car channel have exactly the same brand proposition, “this changes everything,” and for several months, each company has been advertising the message during the most spendy time of all, primetime.
This changes everything — wow that’s bold. Not something, not a few things, but everything. Really, everything?
At Ideagility, we serve up digital marketing strategies for small business owners — and we’re small business owners ourselves. Recent commercials like “this changes everything” serve as important reminders for our crowd.
We don’t have Flonase-sized budgets so we make our advertising work overtime. We dedicate valuable marketing budget to nurturing customers and making sure that new prospects searching for our services can find us — fast. Our company value propositions and the claims we make are specific and they sure better cover what our customers care about most. Finally, we back up our advertising with substantiative proof like customer testimonials, service guarantees and case studies.
We also make sure our websites are clear, concise and easy to use. We manage our reputations with smart social marketing and work within our communities to support our towns, our schools and our kids. Perhaps most important of all, we show up when we say we will and do what we promise.
All this isn’t always easy and it isn’t a perfect process for any business. But when it’s working, your marketing and advertising serve as an extension of who you really are. And if you just happen to be real, honest and effective at what you do, well, not only does your community need to hear about it but you have a shot at steady, continual growth and very affordable marketing budgets. May you always be found.