Pinterest is the latest social networking site to blaze up a trail into the realms of Facebook, Twitter, and Google Plus. So why are so many SEO companies and small businesses attracted to what effectively amounts to the latest incarnation of Reddit or Digg? Let the Internet marketing pros at Ideagility explain how Pinterest can be an excellent link-building tool.
Massive User Base; Easy Socializing
Pinterest has a lot of users — and they’re not just many in number, they’re actually more social than Diggles or Redditers. Pinterest’s focus on images rather than text makes the bookmarks it creates much easier to grasp, and much more viral than Digg or Reddit’s posts.
That’s SEO gold, right there. The links that Pinterest creates are actually juice-carrying backlinks as far as Google’s spiders are concerned. That in turn, means that the authority, age, rank, and relevance of the Pinterest bookmark actually matter to the site you’re linking to. Fortunately, Pinterest makes it easy to manipulate the relevance, and provides a decent amount of authority as well, making Pinterest’s links particularly nice.
The Fifth Element
Pinterest does, however, require that you actually be a human being. If all you ever do is post links to your own stuff, you’ll get a few decent backlinks out of it, but you’ll miss out on the huge power of Pinterest, the sociality. Mix up your business backlinks pins with humorous items you’ve seen online, personal blog entries, and you can build up a following of people who actually like what you pin. That’s where traffic comes from and this is social marketing at its best.
One of the best things about Pinterest for sites that already have a decent following is the “Pin It” button. It’s easy to install on any site from a blog to a squeeze page, and it allows other users to generate traffic for you. If you’re not using the “Pin It” button, you’re not using Pinterest properly.
Are you interested in using Pinterest to boost your backlinks? Ideagility offers a wide range of Internet marketing services, including social media management and SEO. Call us today!