Local Reviews: Your Greatest Untapped Business Asset

Local reviews have been digitally relevant since the early 2000’s. Over the years, they have continuously grown more essential to the digital reputation of your local business. Consumers love reviews. They make decisions based on them every day. A business with reviews stands out. Of course, the value of online reviews goes further than that.…

Need Meets Inspiration

I’m sharing the ThomasNet.com article, “The Accidental Invention of the Safety Pin” because it really got me thinking. It’s not a typical feel good tale where happy protagonists are triumphant in the end. Instead, the story chronicles a true-life example of what happens when inspirational brilliance meets real need. Spoiler alert, I’m sharing a few details of…

Communication Guidelines

Your Team Walks Your Talk

Many of our customers are using ‘summer down time’ to revisit their website marketing strategies. If you find your front liners with more free time than usual, it may be the perfect opportunity to relaunch your brand and communications. Your new website needs to be mobile to be found easily, but you already know that.…