Benefits of Digital Marketing During Uncertainty

Due to Covid-19, businesses across the country are re-thinking marketing strategies and goals. In-person events have been converted into webinars and marketing budgets have been re-allocated to meet the changing needs of customers. Your business needs to support and communicate with your customers especially during uncertainty. The adaptability of digital platforms including social media, email…

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Email Marketing – Find Your Audience Here

Let’s face it. The digital landscape is crowded. There is an array of social media platforms, websites and advertising options. Choosing the platform your most likely to find your audience is imperative. You can have smart copy and beautiful designs but if your audience isn’t there, you’ll never reach your business goals. This is why…

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Search Engine Optimization – What You Need to Know

Investing in an updated website is a great first step, but you can’t stop there. The chances of anyone seeing your website are low without a reliable and systematic process. Even if it’s the best-looking website out there. That’s where Search Engine Optimization or SEO comes in. While SEO is more of an art than…

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Pay Per Click – Fast Acting Digital Visibility

Digital marketing can be confusing. There’s always something changing and new opportunities arise very quickly. It can feel overwhelming to decide which strategies are best for your business. The Ideagility team is here to help. We work with small to medium size businesses across the country to not only navigate the digital marketing landscape but…

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Local Reviews: Your Greatest Untapped Business Asset

Local reviews have been digitally relevant since the early 2000s. Over the years, they have continuously grown more essential to the digital reputation of your local business. Consumers love reviews. They make decisions based on them every day. A business with reviews stands out. Of course, the value of online reviews goes further than that.…

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Why Try? Choosing an Internet Marketing Company Made Simple

Trying something new takes time — time you may not have right now.  It may demand new costs or methodologies. When you request new strategies from a new marketing company, do they deliver?  Telling you what you want to hear without giving you real, tangible ideas is a problem.  Don’t just accept the things you…

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Mission Critical: Directory Listings for Franchise Owners

Franchisees share a brand with their franchisor, but these savvy small business owners know that they are not in charge. The brand marketing of the franchisor, in the best of worlds, can be fantastic support for local owners. It can actually build customer awareness by providing ‘air cover’ and repeated touches through well-done broadcast and digital media.…

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