Let’s face it. The digital landscape is crowded. There is an array of social media platforms, websites and advertising options. Choosing the platform your most likely to find your audience is imperative. You can have smart copy and beautiful designs but if your audience isn’t there, you’ll never reach your business goals. This is why email marketing still proves to be important. Email is still one of the best ways to reliably engage with your audience. More people use email than any social media platform or search engine. Consider using email as your primary outreach method for your business.
- Strengthen Relationships: Email marketing allows you to be top of mind, strengthening your relationship with customers and leads alike.
- Boost Sales: Sending information directly into your customers inboxes when a sale happens, or seasonal service occurs is a great way to boost sales.
- Build Your Brand: Consistent messaging is key to build your digital brand recognition. Sending emails on a regular basis is a great way to accomplish that.
Start by gathering contacts. Make sure you obtain permission to send to every email address you have. Canned Spam rules are real and need to be followed. Next, you’ll want to organize your contacts into separate lists. These lists can be based on audience type, behavior or how you obtained the contact. If you stick with one large list, you won’t be able to create a targeted message. It’s important to create unique email content that specifically speaks to each list. Contrary to what you might assume, general emails don’t speak to everyone, they speak to no one.
As you begin to create your email, think about why each list interacts with your business. They might want to know about sales, seasonal services or industry knowledge. The key is to give them the value that they were looking for when they signed up for your email list in the first place. Don’t be afraid to be generous. Your audience is most likely to respond well to a sales pitch after you’ve given them consistent valuable content.
Speaking of consistency, find a schedule that works best for your lists and stick to that. Many email marketing tools allow you to test different delivery schedules to compare audience behavior. Perform these tests and review the results. Pick the delivery time that your list was most responsive to and stick to it. Not only will a consistent schedule allow you to stay organized, it’ll allow your audience to know when to expect your emails which can lead to higher engagement rates.
Email marketing isn’t difficult, but it does take quite a bit of time and effort. We know you’re busy. That’s why our team provides comprehensive email marketing services.
Our Services Include:
- List hygiene and management
- Compliant email blasts
- Customized copy, design and content strategies
- Test matrix recommendations and management
- Special announcements
Ideagility is a team of results-oriented marketers. We value transparency with flat fee billing you can count on. Small and medium-sized businesses turn to us to create success. Our team takes the confusion out of digital marketing. When you need email marketing services, contact us. Request a free consultation. We’d love to customize a comprehensive digital marking plan that meets your unique goals.
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