Own Your Organic Search Presence
Owning your organic search presence means generating online traffic without paid ads. There’s nothing wrong with paid advertising and in fact it’s quite successful but you should strive to own your organic search presence as it will strengthen any paid advertising campaign. The best part of having organic traffic is that your prospects and clients can find you when they need to.
Not to mention, your business’s organic presence also helps you keep selling your product or service. Paid traffic only lasts as long as your budget does. So, it’s important to focus on the right planning and strategies. If you want organic traffic, you will need to follow an online marketing strategy that helps your busines continue to grow online and evolve.
So, if you want high traffic, you will need to learn some tips for increasing your organic search presence. Or you can simply take help from experts like us. At Ideagility, we use different techniques and strategies to improve your presence on the search engine result pages. Read further to understand how you can own your organic presence and head down a path of growth.
Own Your Organic Search Presence
Create Useful Authentic Content
You need to create quality content by considering your buyers’ behavior. Writing educational content that helps your buyers in different ways will naturally improve your SEO. This means to highlight the main issues and their solution in your content.
Make sure to use keywords that your potential customers use in search queries. Change your thinking that you only need to optimize for search engines. You need to always optimize content for your buyers.
Own Your Domain
If you own a business, you should own your own domain. Trusting a third party is risky and we recommend you maintain control of your domain. It is a valuable business asset. We can’t tell you the number of people over the years who throw away their website because they forgot to renew their domain or they can’t access it.
Claim and Create FREE Business Listings
Yelp, Google My Business, Facebook, Apple Maps, LinkedIn, Bing are some of the top free business directories. With minimal effort, you can help prospects find your business. Future customers may not be familiar with your brand but by claiming or creating free business listings, you can lead more people to your website. This is significant traffic overtime. Ideagility can prove it to you.
Don’t let competitors get ahead of you. These directories are free and only require that you provide basic business information.
Outside of your website, generating reviews on your Google My Business or Facebook page is crucial to building your online reputation. While you may have been in business for decades, the internet doesn’t know that and neither do new customers. Reputation building with positive reviews will no doubt be beneficial in standing out in your local market. Also, don’t be afraid of negative reviews. No company is perfect, and no one is expecting you do be but how you respond to negative reviews online speaks volumes to prospects.
Consistently Is Key!
Consistency is the key to success in all fields. If you create and publish blogs, articles, generate reviews once in a blue moon, you are on the wrong track.
It’s important to stick to a consistent effort, but don’t hurt your quality for it. There is no magic wand to being found online, it takes consistent effort and work. Ideagility can help you get there.
There’s more to SEO than your website. There are many opportunities to grow your business online and a successful online business uses all available methods. Ask us at Ideagility for what we recommend. We provide free consultations and we’re always just a call or email away.