If you want to hire a digital marketer to create a website for your business, it’s important to learn a little bit about domains before you make your selection. Your website’s domain name is the foundation of your site and is the name your audience will use to find your website. Keeping ownership of your domain is not only important for brand loyalty, but it’s also tied directly to the content on your site and your site history. All of these factors determine your site’s organic search rankings. Before you hire a digital marketer to create or maintain your website, use the following information to ensure your domain stays with your business for as long as you need it.
What is a Domain?
Your website’s domain is your unique identity. Whether you already have a domain from your current website or you’re starting from scratch, your domain is the foundation of your website. Usually, it’s important to keep your domain consistent overtime to maintain brand recognition and awareness among your audience. The domain name you register is yours as long as you keep renewing it.
When looking for a digital marketer to create your website, you have many different choices. A partnership with a website designer or developer will usually end as soon as your website is complete. Another option is to work with a digital marketing agency. Agencies often can create your website and help you maintain it. Before you hire any digital marketer, it’s important to find out who will have control over and ownership of your domain.
Because your domain is so closely associated with your business, many business owners will assume that they own their website’s domain. Unfortunately, not all marketers operate under that assumption. Domain ownership is important for a few key reasons:
- Your domain is your website’s main identifier which is important for brand recognition and accessibility.
- Your domain is also tied to the content on your site and your site history which determines your organic search rankings.
In other words, you may be locked into a partnership with a digital marketer if you want to keep your domain. Because of this, it’s usually best to keep control of your domain. If your digital marketer does buy your domain for you, make sure you’re able to take the domain with you if you decide you want to work with someone else.
Ideagility is a team of results-oriented marketers. We value transparency with flat fee billing and regular reporting. Owner operated businesses turn to us to create success. Our team takes the confusion out of digital marketing. Contact us for more information about the benefits of digital marketing during times of uncertainty. Request a free consultation. We’d love to customize a comprehensive digital marking plan that meets your changing business needs. Ideagility is committed to you. We’ve built our reputation on transparency and trust. Our team is available when you need us ensuring that we connect with you every step of the way.
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