Google has played a significant role in bringing many small businesses to the forefront and continues to do so with its new and unique feature, which is the ‘People Also Ask’ (PAA) box. You may have come across this box the last time you searched for something on the most used search engine. The box contains a few frequently asked questions, and each question you click gives a brief intro to the answer and the website’s domain.
This feature helps to generate traffic to your website even if it doesn’t appear on Google’s first page. Now the question is how you can get featured in the PAA box. Well, you’ve come to the right place.
What are People Also Ask (PAA) Boxes?
PAA boxes are the latest addition to Google that helps your website improve its ranking and presence. This box includes around three to four questions that somewhat relate to your search results. Once you click on the question, a short brief answer will appear with the website’s name that answers the query. The more questions you click, the more question in the PAA box will appear.
Some questions include videos that direct you to the website or YouTube. The PAA box is a simple and easy way for users to find the answers to what they’re looking for. But, it’s the best feature for businesses that want more traffic generated towards their website.
How to Get Your Business to Appear in PAA Boxes?
You will have to focus on a few things to get your business/website featured in the PAA box. Getting featured in the PAA boxes will surely pave the way for your business and website’s success. The interaction of PAA boxes has dramatically increased over the years. However, there is still not much data to back this up. There is still further research needed.
1. Add Qualitative Video Content
As mentioned earlier, there’s a higher chance for your website to appear in the PAA box if you include videos on any of your blog posts or upload them on YouTube. The PAA box will directly drive the user towards your video if they are interested in watching it. The video can be short and relate to your blog post. For example, if you’re writing on a specific hairstyle, you can include a video on making that hairstyle. Moreover, your page might outrank the rest who have just used content.
2. SEO Content
While creating content for your website or blog, you must use the search engine optimization (SEO) method. SEO involves the use of correct keywords as that will drive traffic towards your website. You must conduct proper keyword research by going through the websites that Google favors more.
You must also focus on writing a unique content and not just throw in keywords. Add relevant information to topics that you may feel people are more likely to search about. For this, you will also have to carry out extensive research. Never start writing without proper research related to SEO.
3. Mobile-Friendly Website
While creating your website and blogs, you must make sure it’s mobile-friendly. People are more often searching for things on their phones rather than opening up their laptops, especially when they want an immediate answer or information. PAA boxes are more likely to appear on mobiles, and people want fast-loading answers when they do so.
So you’ve got to maintain a website with a short loading time on smartphones, as this is something Google keeps an eye on when including sites in their PAA. This is one of the effective ways for your business to appear in the PAA box, deriving traffic towards your website.
4. Create an FAQ Page
FAQ pages are people’s favorite when they’re looking for short answers. Many people don’t like going through a whole blog to find a simple answer to their question. FAQ pages will help you make your mark on the PAA box and increase your website rankings and bring more traffic. It is best to organize your FAQs accordingly to a specific topic and keep them short but as detailed as possible.
Keeping all the above information in mind and using it effectively can easily make your way through the famous PAA box. If you want to reach there without any mistakes, you should seek some professional guidance and help from result-oriented marketers like Ideagility. Contact us now and get your business to places you never imagined.