Investing in an updated website is a great first step, but you can’t stop there. Without a reliable and systematic process, the chances of anyone seeing your website are low. Even if it’s the best-looking website out there. That’s where Search Engine Optimization or SEO comes in. While SEO is more of an art than an exact science, it does take research, consistency and attention to detail. With an increase in businesses of all sizes participating in SEO, you really can’t ignore it.
What is SEO?
SEO is the action taken in order to rank in a top position on the organic search results of a search engine like Google. This is an ongoing process that takes time and effort. Unfortunately, there’s no magic wand. Just proven strategies and consistent effort that not only gives Google what they’re looking for, but also helps searchers find the most relevant information. SEO is always changing. Google releases updates to the ranking system often. These updates are explained to varying degrees. Sometimes the ranking qualifications contradict each other or aren’t clearly defined. That’s why it’s important to have a flexible SEO strategy informed by detailed analysis.
What affects your ranking?
There are many factors that Google takes into consideration when determining the organic search results ranking. As more and more businesses produce high quality content and become SEO savvy, those factors evolve. The most visible components that affect your organic search ranking are the quality and relevancy of your content. Well written pages that clearly provide the information requested by the searcher is the first step. Basically, click bait titles that don’t have much to do with the rest of the page won’t help you. However, including keywords that not only flow naturally within your content but also that your audience is using in their search queries. There are many less evident components that determine your ranking. Domain age, the architecture of your site, mobile friendliness, page speeds and a whole lot more also influence your website’s organic search ranking.
Before you implement SEO practices, research is key. Your industry, goals and competitors should all shape your SEO plan. When it comes to SEO best practices, our team doesn’t guess. We conduct analysis and competitive research to provide a solid set of recommendations with an action plan. Your personalized SEO strategy is not only informed by industry research, but also by your business goals. Our team takes the time to learn about your business’ current and desired situation. We know that your business is dynamic. We’d love to be a part of your growth.
Ideagility is a team of results-oriented marketers. We value transparency with flat fee billing you can count on. Small and medium-sized businesses turn to us to create success. Our team takes the confusion out of digital marketing. When you need consistent and measurable digital visibility, contact us. Request a free consultation. We’d love to customize a comprehensive digital marking plan that meets your goals.