Digital marketing can be confusing. There’s always something changing and new opportunities arise very quickly. It can feel overwhelming to decide which strategies are best for your business. The Ideagility team is here to help. We work with small to medium size businesses across the country to not only navigate the digital marketing landscape but use it to reach business goals. Pay Per Click (PPC) might just be what your business needs to make a wave in the digital space.
What is it?
Pay Per Click or PPC is a type of digital advertisement. With this model, the advertiser pays every time a user clicks on their ad. These ads are shown on the results page of common search engines like Google. While other search engines, Bing and Yahoo are options for PPC ads, the most commonly used platform is Google. You can control who sees your ads with keywords, location, time and other demographics. With this type of control and pricing model, you can create conversions with PPC on budgets big and small.
Faster than SEO
Optimizing your website to rank in the organic search results takes time. Your visibility won’t increase overnight. However, PPC allows your business to be at the top of the search results right away. This will increase your brand awareness quickly, especially among consumers who are already considering your product or service. While SEO and PPC work best hand in hand, PPC is the way to go for quick, initial traffic.
PPC allows you to reach the audience that is most interested in your services while avoiding the people who aren’t. You’ll be able to target consumers who already have the intent to buy. This is done by targeting specific locations, keywords and other demographics.
PPC ads direct potential customers to the action that is most valuable for your business. It streamlines the process for consumers who are already interested in your services. This is done by targeting high-intent keywords and demographics. Whether you want phone calls or email sign-ups, PPC allows you to make conversions quickly.
How to Start:
The Ideagility team would love to customize a PPC campaign that meets your business goals. We’ll take the time to learn about your business and craft a plan for your unique situation. Turn to the experts to give you all of the details. Ideagility values transparent management and regular reporting to keep you up to date throughout the entire process. Our team provides call tracking lines, email lead monitoring and monthly meetings to review results and analyze ROI.
Ideagility is a team of results-oriented marketers. We value transparency with flat fee billing you can count on. Small and medium-sized businesses turn to us to create success. Our team takes the confusion out of digital marketing. When you need a quick and effective way to create digital visibility, contact us. Request a free consultation. We’d love to customize a comprehensive digital marking plan that meets your goals.
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