Targeted email marketing — that is, the process of collecting email addresses from potential and realized clients and sending them emails about your business — is huge money. But just putting together a short series of auto responder emails and attaching them to a squeeze page is the online equivalent of flipping burgers for minimum wage. If you want to maximize your email marketing efforts, you’ll have to emphasize the ‘effort’ part. Here are a few things you should be doing with your marketing emails:
Under-Promise, Over-Deliver, and Delay Gratification
Squeeze the email address out by offering something your readers will like — and then give them two or three times more than you offered. Give them a lot of information, useful links, and other goodies, and do it for a while, weeks or months, before you start regularly springing sales offers on them. The trust you build up in the interim will result in massively higher conversions when the moment arrives, and it will be well worth it.
Split testing, or sending half of your recipients one email and the other half a different one, can give you profound insight into what works and what doesn’t. You shouldn’t just split test the text, either; elements as simple as a change in title color have been proven to have significant effects on click-through and conversion when it comes to email marketing.
Inquire and Customize
Don’t be afraid to simply ask your emailing list what their biggest requests regarding your vertical are. They’ll be happy to tell you what they want to see. If you can give it to them, you win. At the same time, you don’t have to send every customer the same email, either. If you know which customers have bought from you before, send them a more intimate message than the tire-kickers. It’ll make them feel special, and that’ll make them feel like spending more money.
Email marketing can be extremely successful for you business. If you want to learn more about our email marketing services, contact us today!