Building and maintaining a search engine ranking can be challenging. This is one reason website owners should never take original, engaging content for granted. Here are our top 5 tips to keep in mind to help you win the rankings war!
1. Title Tags & Headline Tags
Ensure that the Title Tag of each page (denoted as in your source code) of your website has the main keyword phrase you are focusing on twice, both before and after the title of your website.
Example: Electric Lawnmowers – Bill’s Mowers – Affordable & Efficient Electric Lawnmowers.
Also, use keyword-focused Headline Tags on every page if possible, as this an important focal point for search engine robots that are indexing the code of your site. and tags should be used with keyword-targeted text when possible as well.
2. Keyword Density
Make every page of your website have effective keyword density when possible, meaning your pages focus on the keyword phrases at least 4-6 times throughout the webpage. Changing up the ordering of your keyword phrases can keep the content engaging to your site visitors, but still noticed by the search engine robots (i.e. “We sell quality electric lawnmowers. “Why go electric? Lawnmowers come in many….”).
3. Keyword-Focused Landing Pages
In order to widen the net on keyword phrases your website can rank for, be sure to develop specific landing pages that are keyword focused. For example, if you had a hotel website, you’d want to build landing pages that are focused on local attractions, special events, weddings, and meetings.
4. Leverage Home Page Content
As your Home Page is the essential “front door” of your website, be sure to include easy-to-find text links to the rest of your content so that the search engine robots can more effectively crawl your website. Specifically, for any new pages you want to focus on, be sure to link to these pages close to your Headline, so that they can be noticed right away, as the Home Page is typically the most re-indexed page and the search engine spiders can follow these new links and index them.
5. Submit New Content to Search Engines
Whenever a substantial amount of new content is created for your website, be sure to submit it manually to the search engines to ensure that all new pages can be indexed, in order to see an update in your search engine rankings. Simply Google the phrase “submit URL to Google” to find the link. To check to see if a page has been indexed, type in the domain into a search engine and observe the Title Tag that is subsequently displayed.
Follow these tips and your site will be in good shape!