One of the most common questions we get asked by our clients is how to rank better in terms of SEO. SEO is a complicated creature, ever-changing and riding the waves of Google updates. However, one thing you can always count on is that content is key. Well written and relevant written content on your website will always provide a quality experience for the user and give search engines a clear picture of what keywords you’re trying to rank for. Follow these tips when writing content for your website or blog and see more visitors coming to your website:
Include Keywords But Don’t Stuff
Whatever the topic of your page is (mold, fire damage, janitorial, etc.), make sure to use these words in your description. They should appear on the page multiple times, but ensure they’re in a sentence that sounds natural and are not just thrown in to increase keyword count. Use synonyms of the keyword you’re hoping to rank for to further improve your keyword strategy. If it is a location-based page, include the city or county name a few times on the page in a sentence. The most important part of content writing is quality value and a natural tone that doesn’t sound too “sales-y”.
Anytime you mention a service you provide, link to that service page. You’ll notice this is a common practice on many websites and this is because it boosts the rankings of each page you link. The more links to a page, the more “authority” it has, even if it’s just internally within one website.
ServiceMaster DBA provides janitorial and commercial cleaning services for all of Minneapolis including floor care, daytime cleaning, carpet cleaning, and green cleaning options.
Make Strong Use of Headers and Lists
Users like when information is broken up and easy to read. This makes bulleted lists and the use of headers popular. People can scan through the page and easily find the information they’re looking for, making it more likely they’ll continue reading the page instead of leaving.
Use Images and Videos to Compliment Your Text Content
Images and/or videos further break up your text content to give users a break from reading while continuing to illustrate your point. For images, you can also take advantage of alt image tags to boost your keyword ranking for that page.
Write in the 2nd Person
Utilizing “you, your, yours” makes your content personal and gives the effect that you’re talking to someone one-on-one in your writing. This evokes a stronger emotional response from the reader because it makes it about them and keeps them reading. In addition, using “we, our, us” makes for a friendlier face of the company.
Keep it Simple
Most web content should be written at a high school reading level at most. If you’re unsure how complex your own writing style is, run it through an analyzer: https://www.webpagefx.com/tools/read-able/