Just like television, social media sites like Facebook and Twitter have a prime time and an off time. If you want to kill off a show, the easiest way to do it is to move the program to 11PM on a Sunday. The same logic applies to social media. The Internet Marketing experts at Ideagility are here to share the facts about when you should be posting on social media sites for maximum impact!
Best time: Monday, between 1PM and 3PM Eastern Standard Time.
Peak Times: 9AM through 3PM Eastern Standard Time, Monday through Thursday.
Worst Times: After 8 PM any day except Friday or when anytime after 3PM is a no-go.
Best time: Wednesday between 3PM and 3:15PM Eastern Standard Time. Yep, it’s a very narrow window.
Peak Times: Weekdays, 11AM to 4PM Eastern Standard Time.
Worst Times: After 8PM any weekday and the entire weekend should be off-limits if you’re looking to go viral.
Best Time: Between 7PM and 7:30PM on Sunday, Monday, or Tuesday.
Peak Times: 7PM to 10PM any day except Friday or Saturday.
Worst Times: Wednesday, the entire day.
Of course, these times are site-wide averages, and aren’t necessarily the best times for any one specific network. For instance, if your niche is American Football, you may be wanting to posting onto Twitter after 8PM on a Monday night, as the game is reaching its climax for a maximum impact.
Every social media marketer should have a good idea of when his or her market is the most active. For example, if you’re targeting the residents of the Hawaii, it’s a safe bet to post your Tumblr blogs at 7pm Hawaiian time, not Eastern Standard Time, as it’s when your target audience will be online and most available. Use these numbers as a start for your own research to examine how your audience uses its social media. That’s the key in order to reach social media success.
When you’re ready to use social media to leverage your business, get in touch with the internet marketing experts at Ideagility for any questions or advice.