Trying something new takes time — time you may not have right now. It may demand new costs or methodologies. When you request new strategies from a new marketing company, do they deliver? Telling you what you want to hear without giving you real, tangible ideas is a problem. Don’t just accept the things you…
Franchisees share a brand with their franchisor, but these savvy small business owners know that they are not in charge. The brand marketing of the franchisor, in the best of worlds, can be fantastic support for local owners. It can actually build customer awareness by providing ‘air cover’ and repeated touches through well-done broadcast and digital media.…
Your Residential Services Rock Your company is well respected locally, homeowners turn to your firm for expert help fast. If this sounds like you, huge congrats. You deserve it. Consumer clients are discerning and demanding and nothing but the best service in town will keep them coming back for more. So who needs marketing? Well…
One of the most common questions we get asked by our clients is how to rank better in terms of SEO. SEO is a complicated creature, ever-changing and riding the waves of Google updates. However, one thing you can always count on is that content is key. Well written and relevant written content on your…
Your next customer is calling now. Your boss wants the sale and you have a ton of duties! You may need to capture documentation, enter it in the system and forward the call to the right people to make it happen. But your customer’s calling and he has needs too. Customers facing emergencies like property damage…
Ask these questions of any digital agency trying to win your business When I’m stuck in traffic I sometimes fantasize that all those cars are service providers, independent digital ad agencies. I mean you can’t even cruise Broadway without tripping over another one. Open your email and there’s several pleading for your attention each day.…
We grow brands. Digital brands. For small businesses focused locally, finding customers affordably is everything. We help explode growth in the most basic of ways. Did your neighbor’s water pipes just burst? Did the new restaurant in town just complete a big remodel? If you don’t know who’s searching for your services how could you…
This post is about exclusivity marketing — the opposite of discrimination. Exclusivity is as good for business as discrimination is bad. What is exclusivity marketing and why should you care? Exclusivity is simply treating people in a way that makes them feel special and, well, you might want to care because it works big for businesses of all sizes.…
Last week a couple of our teammates were busy helping a terrific client resolve a big mess: removing administrative access from a disgruntled ex-employee. Anyone may post crappy comments on your Google Plus page and social sites, or even create false profiles and do so fraudulently — but don’t surrender your control by providing administrative access to these pages! As…
We help small business owners be found all over the United States. In providing foundational online marketing services we create and manage websites, lead paid advertising, nurture customer segments in email and manage organic rankings with Search Engine Optimization techniques. We’re especially privileged to help our customers grow affordably year after year. These business owners…