Local Reviews: Your Greatest Untapped Business Asset

Local reviews have been digitally relevant since the early 2000’s. Over the years, they have continuously grown more essential to the digital reputation of your local business. Consumers love reviews. They make decisions based on them every day. A business with reviews stands out. Of course, the value of online reviews goes further than that.…

Mission Critical: Directory Listings for Franchise Owners

Franchisees share a brand with their franchisor, but these savvy small business owners know that they are not in charge. The brand marketing of the franchisor, in the best of worlds, can be fantastic support for local owners. It can actually build customer awareness by providing ‘air cover’ and repeated touches through well-done broadcast and digital media.…