Local Reviews: Your Greatest Untapped Business Asset

Local reviews have been digitally relevant since the early 2000’s. Over the years, they have continuously grown more essential to the digital reputation of your local business. Consumers love reviews. They make decisions based on them every day. A business with reviews stands out. Of course, the value of online reviews goes further than that.…

Fighting Cancer is Difficult

“Thank you for your help and support in giving back to people fighting cancer!” Mike Vitti and Scott Fabrizio – Owners, ServiceMaster Superior Cleaning & Restoration. We’re sharing our pride here! Our team, ServiceMaster Superior Cleaning & Restoration, is with us all the way. As a new member of “Cleaning for a Reason” we’ll give…

Need Meets Inspiration

I’m sharing the ThomasNet.com article, “The Accidental Invention of the Safety Pin” because it really got me thinking. It’s not a typical feel good tale where happy protagonists are triumphant in the end. Instead, the story chronicles a true-life example of what happens when inspirational brilliance meets real need. Spoiler alert, I’m sharing a few details of…

Mission Critical: Directory Listings for Franchise Owners

Franchisees share a brand with their franchisor, but these savvy small business owners know that they are not in charge. The brand marketing of the franchisor, in the best of worlds, can be fantastic support for local owners. It can actually build customer awareness by providing ‘air cover’ and repeated touches through well-done broadcast and digital media.…