Window cleaning small business.

Small Business is Good Business

Of course Portland rides near the top of the list of cities with the highest concentration of small businesses. Lucky number seven! Reading this stat delights me: According to The Business Journals, Portland clocks in at number seven with 2,717 small businesses per 100,000 residents. Speaking roundly, with nearly 2.4 million Portland Metro residents, that…

The United Airlines legging case.

United Divided

At Ideagility we provide marketing and public relations services especially designed for small business; all things communications is the industry that I have loved for, well, several decades. Did you read about the very public nightmare that United Airlines created for themselves? This week they denied boarding to a couple teenager girls and then a family with a little girl…

SEO marketing.

Marketing Trends: Google My Bugle

At Ideagility, we serve small business owners across the nation. Providing digital branding services like responsive websites, content management and smart advertising for small businesses and franchisees — independently owned locations of a national franchise brand — is a real privilege. We learn a lot from our owners and we also have a lot to…

Marketing trends.

Marketing Trends: Five Ways to Treat Your Crowd Exclusively

This post is about exclusivity marketing — the opposite of discrimination. Exclusivity is as good for business as discrimination is bad.  What is exclusivity marketing and why should you care?  Exclusivity is simply treating people in a way that makes them feel special and, well, you might want to care because it works big for businesses of all sizes.…

Protect your brand online.

Protect Yourself! 7 Must-Dos to Protect Your Company’s Brand Online

Last week a couple of our teammates were busy helping a terrific client resolve a big mess:  removing administrative access from a disgruntled ex-employee.  Anyone may post crappy comments on your Google Plus page and social sites, or even create false profiles and do so fraudulently — but don’t surrender your control by providing administrative access to these pages! As…