Marketing trends.

Marketing Trends: Five Ways to Treat Your Crowd Exclusively

This post is about exclusivity marketing — the opposite of discrimination. Exclusivity is as good for business as discrimination is bad.  What is exclusivity marketing and why should you care?  Exclusivity is simply treating people in a way that makes them feel special and, well, you might want to care because it works big for businesses of all sizes.…

Protect your brand online.

Protect Yourself! 7 Must-Dos to Protect Your Company’s Brand Online

Last week a couple of our teammates were busy helping a terrific client resolve a big mess:  removing administrative access from a disgruntled ex-employee.  Anyone may post crappy comments on your Google Plus page and social sites, or even create false profiles and do so fraudulently — but don’t surrender your control by providing administrative access to these pages! As…

Thanksgiving

Giving Thanks

To each of our wonderful customers — thank you. We appreciate serving you and feel privileged to help you grow your business. I hope your Thanksgiving is filled with family, love and good food. I’m especially thankful for my own family. We’ll have a wonderful Thanksgiving together this week. It’s been a tough month for…

Treat Your Audience Exclusively

You’re Too Busy. Why Bother?

RE:  Would you kindly vote for Ideagility? Many of you know that we’ve applied for a Mission Main Street grant from Chase Manhattan Bank — to stay in the running we need your vote and we’re getting close to the wire. If you haven’t voted you may be swamped.  You may have work priorities that are all…

Communication Guidelines

Your Team Walks Your Talk

Many of our customers are using ‘summer down time’ to revisit their website marketing strategies. If you find your front liners with more free time than usual, it may be the perfect opportunity to relaunch your brand and communications. Your new website needs to be mobile to be found easily, but you already know that.…

Be Found Online Basics

Be Found Basics

When serving our customers, we test digital marketing and website strategies on hundreds of businesses across the country. So what have we learned?  There are a couple issues we’ve run into a lot lately.  Without geeking out, here are a couple ‘Be Found Basics’ to help your business succeed online: Do Not Forward Lightly Overly forward Earls causing misery and…