Ask these questions of any digital agency trying to win your business When I’m stuck in traffic I sometimes fantasize that all those cars are service providers, independent digital ad agencies. I mean you can’t even cruise Broadway without tripping over another one. Open your email and there’s several pleading for your attention each day.…
We grow brands. Digital brands. For small businesses focused locally, finding customers affordably is everything. We help explode growth in the most basic of ways. Did your neighbor’s water pipes just burst? Did the new restaurant in town just complete a big remodel? If you don’t know who’s searching for your services how could you…
This post is about exclusivity marketing — the opposite of discrimination. Exclusivity is as good for business as discrimination is bad. What is exclusivity marketing and why should you care? Exclusivity is simply treating people in a way that makes them feel special and, well, you might want to care because it works big for businesses of all sizes.…
Last week a couple of our teammates were busy helping a terrific client resolve a big mess: removing administrative access from a disgruntled ex-employee. Anyone may post crappy comments on your Google Plus page and social sites, or even create false profiles and do so fraudulently — but don’t surrender your control by providing administrative access to these pages! As…