Pinterest is an image centric website and app. The “About” page simply states “Pinterest is a tool for collecting and organizing things you love.” Well, that’s… helpful?
As a software developer, an unstated part of the job is to keep up with new technology, websites, design, apps, and trends. When Pinterest was launched in December 2010, it was the trendiest! All my girlfriends were always telling me how much they loved Pinterest and how they didn’t know what they’d do without it – some serious praise. I logged onto the site and saw a slew of disorganized images that overwhelmed and confused me and I didn’t log in again. However, full disclosure, I am not a visual person.
Fast forward 3 years and I was in the throes of wedding planning with a very visual coordinator. She was unable to imagine all my ideas of cookie bars, seating charts, flower arrangements, bridesmaid dresses, and all the many, many more details. She started a Pinterest board for the wedding. On this board, we could “pin” pictures from websites so we could begin envisioning the event and start brainstorming.I then had that a-ha moment on how to use Pinterest. It’s like having a community corkboard where you pin ideas and comments and then can actually see the source of the picture.
How can you use this technology? Maybe you’re redesigning your website. You can make a new board for website ideas and pin things you like from other people’s web presence. Maybe you like how the comment section works on a site. Pin it! Maybe you like the color scheme of another. Pin that too. You can start to see what was once conceptual, begin to come to life.
Another possibility is to have a company Pinterest page. These are very common with life & style companies. Often, they pin a picture of their product and then pin other products that would go with it. For instance, a dress from their line, with lipstick from another. But maybe you’re a weight loss company and you want a board of all before/afters? Or you’re a garden center or floral shop and want to show pictures of all the flowers you offer.
Pinterest can be a very affective tool to organize your thoughts and inspiration visually.